Little Birria

 
 

Straight out of Mexico! Little Birria is a nod to the country specific districts that pop up in large cities around the world (like Little Mexico) – only this one’s dedicated to Birrias.

The bull mascot adds a touch of "beefiness" to the dining experience, but don't worry, he won't charge you extra! He's here to show that we're serious about serving up delicious Mexican food with a side of fun, just like a piñata bursting with surprises!

Little Birria celebrates the flavours of Mexican and Spanish cuisine with high quality Australian produce. It's nacho average menu! Little Birria has something for everyone from out tasty Vegan Relleno Torta and even a complete breakfast menu so you can start the day feeling bonita!

 

Scope of work

F&B CONCEPT DEVELOPMENT

  • Concept creation

  • Name development

  • Brand narrative

  • Key features

  • Food and beverage narrative creation

FOOD DEVELOPMENT

  • Food philosophy & signature dish/es development

  • Creation of lunch & dinner food menus

  • Pre-opening menu tasting & food styling development

  • Food costing, supplier sourcing, forecasting, & pre-opening operations

  • Post-opening on-site kitchen management, service delivery, training and delivery

MARKETING STRATEGY

  • Website Development

  • Digital marketing

  • PR

  • Influencer Program

  • Social Media Marketing

  • SEO, Google, Maps

  • Email marketing

BRAND EXPERIENCE DEVELOPMENT

  • Create overall tabletop look and feel

  • Spec OS&E – crockery, cutlery, glassware

  • Tabletop & Uniform Design

  • Uniform design and sourcing

  • Collaboration with branding team to create brand identity and on-premises application

  • Collaboration with architects on interior design, FF&E, materials and finishes

  • Kitchen and bar operational design collaboration

  • Collaboration on interior styling and layering

BEVERAGE DEVELOPMENT

  • Beverage philosophy and signature drink development

  • Creation of non-alcoholic, cocktail, beer, wine and spirit menus

  • Pre-opening menu tasting and beverage styling development

  • Beverage costing, supplier sourcing, forecasting, and pre-opening operations

  • Post-opening on-site bar management, service delivery, training and delivery

FOOD & BEVERAGE PHOTOGRAPHY

  • Moodboard creation

  • Photoshoot planning

  • Photoshoot runsheet